Focus groups are useful in gaining insight into research questions for consumer products, political candidates, political issues, etc. Some practitioners are able to provide amazingly accurate information to their clients. Here are the mascots (Wenlock and Mandeville - don't ask me which is which) for the 2012 London Summer Olympics developed from focus group research. Makes you wonder who was in those focus groups, doesn't it? Or what they were ingesting?
Tuesday, June 1, 2010
2012 London Olympic Mascots
Focus groups are useful in gaining insight into research questions for consumer products, political candidates, political issues, etc. Some practitioners are able to provide amazingly accurate information to their clients. Here are the mascots (Wenlock and Mandeville - don't ask me which is which) for the 2012 London Summer Olympics developed from focus group research. Makes you wonder who was in those focus groups, doesn't it? Or what they were ingesting?
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