Frontier Airlines is a growing Denver-based carrier with trademark animals on the tails of its jets. I have yet to fly them but my kids have and they have universally liked the product, as do Denverites, who are fiercely loyal to the airline. I came across an article that helps explain some of the "why" behind the buzz.
Bryan Bedford is the CEO of Frontier and he recently appeared on the television show Undercover Boss. If you haven't seen the show, the m.o. is that the president/CEO of a company goes undercover in his/her own company and works as an everyday employee to see how things look from the bottom of the heap. Some bosses are appalled and others are gratified by what they find. Bedford threw baggage, collected tickets, served drinks in flight, and did all the other things line employees do every day. He also prayed with his troops. He what? Yup, the cameras showed Bedford who:
"... spoke frequently of God, praying with and hugging employees who shared their financial and family difficulties with him. "
The report continued,
"While acknowledging his employees' diversity, Bedford says he's not shy about his Roman Catholic faith or broadcasting its messages publicly in company communications. 'We believe that every employee, regardless of personal beliefs or world view, has been created in the image and likeness of God,' reads the first line of Republic Airways' vision statement."
Imagine treating others - employees and customers - as you yourself would like to be treated. What a novel concept! All companies have a personality. Frontier is getting noticed in a good way for its corporate culture and now you know why. The next time you head east from Portland, give them a try and see what you think.
www.airportbusiness.com/web/online/Top-News-Headlines/Republic-opens-new-chapter-/1$42192
My first experience with Frontier was probably 10 years ago on a flight to Atlanta. Our travels to MCI are often on Frontier. We've always been pleased with the experience.
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